Meet Our Leadership

Mr. Manas Matiyali

CEO, Manas Group

A graduate of NMIMS Mumbai, Mr. Manas Matiyali shares his father's passion for hospitality and tourism, bringing a modern and dynamic approach to Manas Group. Inspired by the transformative power of travel, Manas sees each journey not just as a service but as a unique experience that shapes lasting memories.

Under his vision, Manas Group is committed to redefining the travel experience in Uttarakhand, with a focus on exceptional service and innovation. Together with his father, Manas is now steering the company toward new horizons, ensuring that the legacy of quality and trust that defines Manas Group continues to inspire confidence in travelers for years to come.

Entrepreneurial Venture - Countrified : Recognizing the growing trend in rural tourism, Manas founded Countrified, a platform designed to support both rural communities and tourists. Through Countrified, he has successfully onboarded numerous rural communities across India, giving them a unique platform to showcase their way of life and generate income through tourism-related activities. This initiative not only promotes sustainable tourism but also offers tourists a glimpse into the "unseen India," fostering a deeper cultural exchange between rural residents and visitors.

Innovative Model - Loyalty Value Model : Manas also studied CRM and sales techniques in the tourism and hospitality sectors to enhance customer loyalty and retention. From this research, he developed the Loyalty Value Model, an industry model aimed at shifting customer behavior by decreasing loyalty to competitors. This innovative model has the potential to transform customer engagement strategies, especially in highly competitive markets, by creating a more compelling value proposition for customer retention.

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